offering B&B Success to their members include:

Chester
Cornwall
Cumbria
Envolve
Liverpool
London
Mid Wales
Northumbria
SWTourism

Click here to find your
local Tourism Association

Totem Tourism Marketing
SMALL SCALE TOURISM EXTENDED MASTERCLASS

	This series of masterclasses has been created and presented in association with the Centre of Vocational Excellence, Royal Forest of Dean College.
	- Intensive in depth training - Full pre and follow-up support - Highly qualified and experienced leadership - Benefits far outweigh costs of time and money - Comprehensive tuition - Proven results - An unique opportunity
Module ABCD	99 Ways to B&B Success Make more money out of your accommodation and have a great life Two day (residential) workshop  Maximum participation 15 25/26 February 2004 Bloomfield House, Bath (www.ecobloomfield.com) 11/12 and 25/26 March 2004 Bloomfield House, Bath (www.ecobloomfield.com) Price: £399.00* Price includes: Two nights twin-share accommodation. All meals from dinner on arrival until light lunch on second day. Pre-course study material. Post-course write-up notes. 2 month post-course mentoring/support. *Single supplement £100 per person
Keep your accommodation full. Attract quality guests. Open more profit centres. Iron-out seasonality, "Peaks and Troughs. Build your business. Have happy guests and staff. Make life more fulfilling! Content: - How tourism marketing works NOW and why? - Why small-scale tourism is a GUARANTEED WINNER and how to make the very most of it - How you can get "Green £'s in your till. - An exploration of the marketplaces from 'Rich Teens' to the 'Silver Surfers' via the 'Pink Pound'. - Pinpoint or Blockbuster? It's your choice - Effective traditional promotions - 7 point success - The internet as an effective tool - The power of words and pictures free - Viruses that make you money - How to go the distance with your B&B. - The simple things you need to have. - Research the simple way. - Understand and make the most out of your USP's and your SCA's. - What does it mean to be GREEN and how you can really benefit. - Low cost and self-liquidating promotions = success for FREE. - Your marketing material - guide to effective success. - How to get the most out of the internet. - '99 Ways' to B&B Success explained. - The power of positive persuasion. - Marketing plan and materials in-depth surgery. - Tips for success. - Focus group discussions. - Sustaining success. - Advanced tourism marketing. - Short cuts to profitability and cloning. - Half a dozen case histories, two or three memorable stories, a handful of archetypes. - How to make your tourism life really worthwhile. - And much, much, much more!
Dates/venues 2004: (2 day, extended Masterclass)
Feb	25/26, Bloomfield House, Bath
Mar	11/12, Bloomfield House, Bath
Mar	25/26, Bloomfield House, Bath

Of interest to all small-scale tourism providers including:

B&B's... Farm Stays... Small Hotels... Guest Houses... Holiday Rentals... Caravan Parks... Camping Sites...Tourist Attractions...Restaurants and Pubs... Shops... Local businesses.

Module A  |  Module B  |  Module C  |  Extended Masterclass

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Published by Totem Tourism Marketing © 2003
1 The Grove, Bath, BA1 4AT, United Kingdom  Tel: +44 (0)1225 484086
Email: info@TotemTourismMarketing.org

With entries covering subjects from SWOT analyses to Feng Shui, our practical and witty 120 page guide to accommodation marketing and management will ensure your success.

Price: £14.99 (US$23.99, E21.99)
per copy plus p&p

ORDER YOUR COPY NOW! CLICK HERE

BUILD ON B&B SUCCESS 

Success stories and practical success hints and tips: £50 per annum (US$80 or E75)

To order your year's updates (less than £1 each) CLICK HERE

LOW COST made-to- measure marketing

more business and
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for YOU!

Low cost marketing assistance including easy-to-follow marketing plans, effective websites, quality brochures and classic promotions. You'll be amazed at what our VAST experience of tourism marketing can deliver you directly.

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TEL: +44 (0)1225 484086