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8-point action plan...

However small or large your campaign, we find it useful to follow our unique 8-point action plan. It's simply our key to marketing success.

1. Envisioning: You need to know where you're going, don't you?

2. YOUR Needs assessment: That whatever you do is going to fulfil YOUR needs?

3. Target market needs: That your marketing campaign is actually going to meet the needs of your target market?

4. Product definition: That the product we create is going to fulfil both your needs and those of the marketplace?

5. Strategy, tactics & budget: That your campaign is created to be successful, properly targeted and cost effective?

6. Collaterals: That your website and marketing materials are created and designed to enhance your image and to create the results you desire?

7. Mechanisms: That your whole campaign is properly controlled and monitored?

8. Capitalisation: That you get the MAXIMUM benefits from your expenditure and effort?

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© 2003 TOTEM    Updated: 03/04/03
email: info@TotemTourismMarketing.org

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