Slovakia
Totem involvement 1999 - 2003

"Take a Stroll in Slovakia"

The Little Carpathians: Magnificent castles and delightful ancient towns, warm and rolling countryside, good food and glorious wines.

Just a short step from the Danube lies an ancient wineland where fine grapes have been cultivated and good wine enjoyed since pre-Roman times. Terraced rolling hills spread through delightful countryside - a land full of life's great bounty of food, wine, music and hospitality.

• Created an effective group of local people interested in developing tourism.

• With the group, created a number of trails specifically focussed on wine, food and natural scenery to define the local tourist routes with specialist travel products.

• Created a marketing plan to market the trails to a new marketplace.

• Assisted in the creation of a brochure - with the local group "Take a stroll in Slovakia"

• Marketing the trails via press releases to selected well-briefed journalists.

• Marketing the trails through travel trade and consumer shows including assistance at the:

-  World Travel Market - London

- ITB Berlin

- Vakantie Netherlands

- BIT Milan

• Currently marketing the "Take a stroll in Slovakia" trails with innovative programmes combining tour operators with quality media.

• Featured sustainable tourism in practice in every promotion.

And who benefits?

• Local communities benefit by creating revenue for much needed local projects.

• Local entrepreneurs and investors benefit by the creation of a sustainable flow of high-margin tourists.