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Swaziland
Totem
involvement 2002 - 2003
"Holiday
Swazi Style"
A
Fairytale Kingdom: Swaziland has a wonderful
climate, beautiful landscape and glorious wildlife.
Soaring mountains, verdant hills, delightful valleys,
bubbling streams and powerful rivers provide a superb
background. |
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For
hundreds of years Swazi culture has been a supremely important
factor in the country. The people respect the land, their
ancestors, their families, their King known as the Lion (Ingwenyama),
and their Queen Mother known as the Elephant (Indlovukazi) and
lovingly honour each in their festivals. The Swazis are
enoumously friendly and cultured.
Swazi
culture is a tremendously powerful cohesive force and the Swazis
produce superb crafts - including glassware, exquisite candles,
and luxurious hand woven items. Hospitality is held in primary
esteem and consequently Swaziland had developed as a relaxed
tourism destination for South Africans wishing to "Chill
Out" in a less authoritarian regime.
Swaziland
had developed as a low cost mass tourism local destination and
needed to develop an image to upgrade its sustainable tourism
offer.
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Created
the Swazi Style image highlighting the
unique facets of Swazi culture and hospitality.
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Assisted
in the promotion of the newly created
Swaziland Tourism Authority.
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Created
a beautiful 16 page full colour brochure
highlighting sustainable tourism offers such as:
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Horse Riding, cycling and walking trails
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Small conferences and incentives
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Adventure holidays
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Specialist Holidays
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Craft-related breaks
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World Travel Market - London
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ITB Berlin
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Vakantie Netherlands
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BIT Milan
And
who benefits?
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Back to Case
History Index
©
2003 TOTEM Updated: 31/05/03
email: info@TotemTourismMarketing.org
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