Uganda
Totem involvement 1997 - 2003

"Ganda… All that's
missing is U"

From the source of the White Nile on Lake Victoria to the snow-capped "Mountains of the Moon". From the montane forests of the volcanoes to the desert plains of Karamoja - Uganda is an equatorial country of many contrasts. Simply no other country in Africa can match its amazing diversity of habitats.

• Created the Uganda Trail to define the local tourist routes with specialist travel products and away from single centres to avoid population movement and bring tourists to communities.

• Created a series of 6 beautifully-presented 40 page full colour Uganda Trail brochures. Press releases and promotional packs.

• Created a number of memorable Images such as Ganda - all that's missing is U. 

• Created the www.ugandatrail.com website and co-operated on creating the www.visituganda.com website.

• Created training programmes for local tourism-related businesses.

• Created a number of park, wildlife and bird guide books. Including:
  "Where to Watch Birds in Uganda" Voted the World's Best Bird Guide. Full colour - 116 pages.

• Murchison Falls National Park Guide. Full colour 64 pages.

• Kibale Forest National Park Guide. Full colour 64 pages.

• Mgahinga Gorilla National Park & Bwindi Impenetrable National Park guide. Full colour 64 pages.

• Marketed the Uganda Trail with innovative programmes combining tour operators with quality media branding the Uganda Trail with the London Times, Sunday Times, Guardian, Observer and Telegraph.

• Marketing the Uganda Trail via press visits from selected well-briefed journalists.

• Marketing the trails through travel trade and consumer shows including assistance at the:

-  World Travel Market - London

- ITB Berlin

- Vakantie Netherlands

- BIT Milan

• Featured sustainable tourism in practice in every promotion.

And who benefits?

• Ugandan communities benefit by welcoming witnesses to their achievements and dignity and by creating revenue for much needed local projects.

• Uganda's wildlife conservation efforts benefit from the income generated by sensitive tourists in the National Parks.

• Local entrepreneurs and investors benefit by the creation of a sustainable flow of high-margin tourists.

And what does all this mean for tourists..?

As HE President Museveni said in his launch statement... "Our Uganda Trail guests will see for themselves that our reputation as Africa's most hospitable and beautiful country is well grounded ...we aim at being a centre of international excellence in this field, an example to other countries... we look forward to welcoming our first small groups of 'Uganda Trail' guests this winter. We will do everything we can to ensure that their arrival heralds the beginning of a new era in African and perhaps even world tourism"